*description*Email Marketing
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DIRECT EMAIL MARKETING

Message Delivery
We handle every aspect of your email delivery. In addition to compiling and sending the appropriate email lists, our services also include purging any unwanted addresses, murging any of your existing lists with our lists, and tracking any clickthroughs from the message to your site.

Understanding how mass mailing works

There are companies who sell you database of 50,000 or even 1 million users in Indian and around the world. Buying the list will also get you a pirated version of a mass mailing software.

What next ? just add your document and start firing 1 million mails in 1 hour !

You are wrong because
* It will get your web hosting services suspended immediately for spamming
* It will get your domain blocked by different ISP's, so even genuine correspondences cannot reach you nor your customer.
* The people on the list get annoyed because as you have been sold a list there are atleast 50 other companies who have spammed the list before you and many prospective customers blacklist such companies for doing any further business.
* It takes 5 seconds to transmit an email. So sending 50,000 emails will take 50,000 X 5 seconds = 250,000 seconds = 4166 minutes = 69.44 hours!
* Your Web server will crash !
* Your email system will crash !
* If you have a dedicated server it will be thrown out of the server farm!
* If your email is 20KB in size, You will get a billed for 50,000 X 20KB = 1000 GB!

The above senario is not hypothetical in any way. You yourself try sending emails from your Outlook Express and observer the time it takes to send few mails.

So that's the way out ? How does one send mass mails even to their existing subscribers without affecting the services ?

We have the necessary hardware and bandwidth which can take care of all the needs because we specialise in the field. some of the services we offer for to our customers are as below

Direct Opt-In Email Marketing

Opt-in email is the process of sending email to a targeted list of reciepients who have requested information about your particular product or service AND who have given us permission to send them email. Averaging a 10-15% response rate, opt-in email produces the best return on investment of any direct marketing medium. It is proving to be the Internet's "killer application"!

Why Opt-In Email?

  • Drive online sales
  • Reduce sales cycles
  • Increase response rates
  • Build brand awareness
  • Communicate with customers
  • Analyze real-time demographics
  • Improve customer loyalty
  • Immediate results
  • Make informed decisions using real-time feedback.
  • Generate higher response rates at significantly lower costs.
  • Conduct tests easily on market segments or price points.
  • Study demographics.
  • Change strategies or offers within minutes.

As your online marketing and promotion consultants, MCSINDIA provides your complete opt-in email solutions. Our opt-in email services include the following:

Email List Compilation
Drawing from the most qualified and trusted opt-in email sources, we compile a list of recipients designed to generate the maximum results from your specific target audience. With access to millions of email recipients across thousands of categories, we can compile a list that precisely matches the demographic profile of your target audience.

Email Message Composing
The percentage of response to your email marketing will depend on the effectiveness of your email message. We consult with you to develop and compose powerful email messages that incorporate tried-and-true methods for yielding the highest levels of response.

Message Delivery
We handle every aspect of your email delivery. In addition to compiling and sending the appropriate email lists, our services also include purging any unwanted addresses, mearging any of your existing lists with our lists, and tracking any clickthroughs from the message to your site.